Merz b. Schwanen
ALL THAT IS GOOD IN LIFE
The name Schwanen (“swan”) is shrouded in mystery.
It does not just infer grace and fine aesthetics – swans are also a symbol for rebirth and new beginnings. In January 2011, just in time for the company’s anniversary, Merz b. Schwanen presented their first collection at the international “Bread and Butter” fashion show in Berlin. Their idea of using authentic workers’ clothing from the 1920’s, 1930’s and 1940’s as inspiration, and then mixing them with a modern design, was a huge success.