Knowledge Cotton Apparel

 

Three principles : Curiosity, perseverance and precision.

Jørgen Mørup recounts:

“It all started in a former fire station in 1969, with a second-hand knitting machine that my father and I brought back from England. I was 21 years old, and I knew absolutely nothing about textiles. But I learned, with hard work and perseverance, drawing lessons from my mistakes.”